Imagine you’re teaching someone to drive — but you’re doing it blindfolded. No rearview mirror, no dashboard, no feedback from the learner. How far do you think they’d get? This is what eLearning feels like without assessment data. You’re driving, but you don’t know if anyone’s following, learning, or swerving off course.

Assessment Is Not the End — It’s the Engine

Too many people think assessments are just the final quiz at the end of a module — the eLearning equivalent of a shrug and a “good luck!” But real learning happens before, during, and after that quiz. Think of assessments as your GPS:

  • Formative questions are your turn-by-turn directions.

  • Knowledge checks are your “you’re on the right path” indicators.

  • Summative assessments? Those are the exit signs — showing you where the journey ends.

Without data from these checkpoints, you’re just guessing.

A Real-World Tale: Jane the Compliance Trainer (I made this up for dramatic effect)

Jane runs compliance training for a large healthcare network. Every year, she sent out the same course with the same end quiz. Pass = good. Fail = try again. But Jane wanted more. She added just three questions at the end of each module. Not for grades — for insight.

The results? She discovered:

  • Nurses were struggling with one regulation across all sites.

  • Admin staff skipped a section because “it didn’t feel relevant.”

Armed with that data, Jane adjusted the course — and saw a 30% drop in reported policy violations the next quarter. This is a true story based on one of our client’s experience, but I’m hiding the real names for obvious reasons.

One small tweak. Huge ripple.

What Assessment Data Tells You

Good data whispers truths:

  • “This part confused them.”

  • “This module is being skipped.”

  • “These learners are bored.”

  • “Your visuals are working — keep those!”

Even multiple-choice can speak volumes — if you’re listening. Example: If 80% choose the same wrong answer, your question isn’t bad — your content is unclear.

 How to Start Gathering Assessment Data (Without Overthinking It)

  1. Embed mini-assessments throughout the course.

  2. Tag your questions to learning objectives.

  3. Use your LMS analytics to track trends over time.

  4. Talk to learners. Ask what tripped them up. That’s data too.

Remember: Data isn’t about being fancy. It’s about being informed.

 Before You Go — A Quick Feedback Loop

I’ll practice what I preach:

  • Was this post useful to you?

  • Did the stories help clarify the message?

  • What parts felt unclear or too abstract?

Reply with your thoughts — or better yet, tell me one small change you made after looking at your own assessment data. Because when we listen, we learn. And when we learn, we create eLearning that actually changes behavior — not just knowledge