What to Look for in a Creative Video Production Company
So you know you need a video or animation to bring your project alive and convey what you need to express with creativity and intelligence, in a format easily delivered and digested by your audience. […]
The Super Quick Way to Find a Great Video Production Company
In these days of information glut, many of us have become very good researchers. We know all kinds of ways to drill down through the internet and get information about the products and services we need. We have favorite websites for reviews and other sources to learn “how [...]
3 Questions to Ask Yourself Before Your Next Product Demo Video
You’re in the market for a video production company because you believe a well-produced video or animation will benefit your business—whether it will assist with advertising, training, branding, or communication with your clients and prospects. What should you ask yourself about your choice of production company? […]
Are QR Codes Effective in Training?
It may seem obvious that the younger generations prefer not to read training materials, but they do love to watch videos on their smart phones. Many organizations persist in using written training and product materials that may never get read, or may fail to achieve their educational or informational goals. [...]
SEO Needs Help — So Use Video on Your Website
You may have been taught that Search Engine Optimization—the practice of using text peppered with keywords that search engines pick up, vaulting your site to the top of search results and driving traffic to you—is all-important. And it is. 🙂 […]
Can Production Awards Help You Choose a Massachusetts Video Production Company?
As you review websites of video production companies, you may see proud proclamations about industry awards the company has won. Are awards important? What do they mean? […]
Why Holistic Video Marketing Campaigns Out Perform One-Off Programs
The concept of an “holistic” approach to marketing campaigns is not new or even very unusual. The exception appears to be video. For some good and not so good reasons the “one off” video is the norm rather than the exception in most marketing campaigns we see. [...]
HTML5 – Animations, Ready for Prime Time?
The training world seems certain that FLASH based training modules are dead and that HTML5 is the way to go. This argument has raged since 2010, but recent advances in tools and the momentum created by the HTML5 gaming industry are changing the balance. It’s all well and good for [...]
Why You Don’t Direct Your Own Movies!
When we shoot a video we make it all look as easy as we can. No fuss about white balance, light values and the other technical issues. […]
What Pokémon Go Can Teach Trainers about Animations and Videos
Unless you live under a rock or were cast away on a desert island for the last two weeks, you can’t but have helped see hundreds of young people wandering around like zombies holding their phones in front of their faces in the search for some elusive and [...]