Transforming Your Training Material into Video Content
If you’ve been paying attention (to this series of blog posts and to the world of employee development), you’ve come to see the benefits video can bring to your training programs. How do you decide how to harness that power for your company? […]
SEO Needs Help — So Use Video on Your Website
You may have been taught that Search Engine Optimization—the practice of using text peppered with keywords that search engines pick up, vaulting your site to the top of search results and driving traffic to you—is all-important. And it is. 🙂 […]
Ways to Measure Training Effectiveness
According to The Corporate Learning Factbook 2014, U.S. spending on corporate training grew by 15% in 2015 (the highest growth rate in seven years) to over $70 billion in the U.S. and over $130 billion worldwide. […]
Business Documentaries – Corporate Journeys
Corporate Journeys are an exciting new style of film making for businesses and organizations to “tell their stories”. There is the growing recognition that storytelling is on of the most effective ways to communicate complex subject matter on an emotional level. […]
Using Video to Train or Communicate Across Global Organizations
Providing employees high-quality, cost-effective training that develops their skills, shares the latest news, and gives your organization an edge is challenging enough. What if your employees are scattered over different countries, languages, and cultures? […]
Popular Trends for Employee Training for 2016: BYOD
Recently, I was talking to a client, John, about the various ways to deliver training to his globally-scattered employees. He told me he’d experienced a wake-up call: during a meeting, he needed a piece of information kept on the company’s intranet, and asked one of his staff to [...]
What Can Donald Trump Teach Trainers?
It is pretty rare to hear any politician speak off the cuff as opposed to employing a script or pre-designed messages. As we listen to Mr. Trump speak we have an interesting opportunity to consider his words in the context of communication and training. […]
QR Codes and Video – ROI for Training
It may seem obvious that the younger generations prefer not to read training materials, but they do love to watch videos on their smart phones. Many organizations persist in using written training and product materials that literally never get read, or if they do, they fail to achieve [...]
When it comes to training, get someone else to do the hard stuff.
There is a lot of excitement and buzz around using animations to deliver interactive training experiences for a variety of training content. Along with that excitement goes a great deal of wasted effort and budget because few people realize just how complex modern animation tools are and how [...]
Training animations, understand the tools.
These are exciting times for trainers! There have never been more toys available to help develop training content. As organizations leave the dark ages of chalk and talk and move into the exciting digitally delivered world of training there are many decisions and choices to be made. […]
Three Benefits of a Predefined Workflow for Video Projects
What’s your image of a creative workflow? Maybe you see a painter’s studio: paint everywhere, pieces of fruit in still life on a table, half-painted pieces on easels…. or an animation artist, bleary-eyed and intent on a computer screen he or she hasn’t left in days, with half-eaten [...]
Five Things Only the Best Production Companies Offer
“Video production company” is a phrase that can cover a very wide range of meaning. It can describe a very creative, skilled freelancer working from home, or it could refer to a full-service company in a business tower with a staff of fifty… or many possible permutations between [...]