eLearning – don’t get carried away by technology
There is a very simple technique that makes sure you are not making training that ultimately misses the mark for your learners. To quote Ogilvy; Know you audience, craft your message and then finally choose your medium. There’s a purpose to that order and it’s one often overlooked by [...]
How to adjust your approach to training to effectively leverage animations and videos?
If you are like many people responsible for talent development these days, you’re feeling a little adrift. There is so much information out there about training: what works and what doesn’t work, how you’re wasting your budget, how not to waste your budget, how adults learn, how to boost [...]
RCP Learning now hiring talented animators
Make 2018 the year your animation career really takes off. RCP Learning is looking for several talented animators to join our award-winning team. We are a cutting-edge developer of animated training content that helps Fortune 5,000 companies train their employees. Great benefits (401k matching, subsidized healthcare, and more), a [...]
The Day the Music Died for Conventional Training?
“The day the music died,” I love that song! It speaks to a common human shortcoming of failing to note the passing of things that may have been hugely influential in our lives. Did you morn the last time you saw a typewriter in use, a floppy disk whirring [...]
Learning too short to matter or too long to care?
There’s a great deal of confusing buzz around microlearning. Whatever it actually means, the name simply implies training in small doses. Perceived by many as a cop out for trainers who can’t make full-length training modules and by the financial folks as poor value when compared to an [...]
Training and the brain — is there enough room in there?
We hear a lot about training modules that contain too much content and too many subjects. Our advice of stick to the tried and true learning principles works. It's just a new medium, not a new technique. We suggest sticking with: Tell 'em what you are going to cover, cover [...]
Mistakes organizations make as they develop digital training content
This year represents something of a high watermark for the video content training market. Almost every company and organization now see the value in video and animations for training and are beginning to adopt them more broadly. Indeed some organizations have totally embraced the idea and are converting [...]
Things to Know Before Creating an Animation Video
Once you’ve decided that video is the way to go, whether your aim is to sell, educate, or entertain, you’ve reached a new branch of your communication decision tree. Today, let’s consider the pros and cons of using animation to get your message across. […]
Why You Should Add Spicy Meatballs to Your Animation Videos
“Now that’s a spicy meat-a-ball!” I heard in a bad Italian accent, followed by gales of laughter from the break room. The team were entertaining each other by imitating their favorite TV ad from the past. They each remembered every line, song, and product in detail, no matter how [...]
Transforming Your Training Material into Video Content
If you’ve been paying attention (to this series of blog posts and to the world of employee development), you’ve come to see the benefits video can bring to your training programs. How do you decide how to harness that power for your company? […]
SEO Needs Help — So Use Video on Your Website
You may have been taught that Search Engine Optimization—the practice of using text peppered with keywords that search engines pick up, vaulting your site to the top of search results and driving traffic to you—is all-important. And it is. 🙂 […]
Ways to Measure Training Effectiveness
According to The Corporate Learning Factbook 2014, U.S. spending on corporate training grew by 15% in 2015 (the highest growth rate in seven years) to over $70 billion in the U.S. and over $130 billion worldwide. […]