Here’s how it works. If you capture assessment data to a central repository, then inevitably over time, you wind up with a lot of it (startlingly good observation – Ed).

Imagine being able to see the average time it takes for a learner to complete a particular piece of training. The comparison is statistically valid if based on hundreds or thousands of other learners. You could then define a time threshold above which you assume that the learner was struggling in some way (although they may just have been playing with their phone!).

As the amount of data grows, there is increasing value to the statistics they create about assessments and other measurements. At some point, you can predict the likelihood of subsequent good performance based on assessment scores.

If the folks who achieve a certain score do better post-training than those who don’t, you can begin to correlate a predictive model that helps identify the people most likely to underperform.

If you’re an XAPI kinda person (and you should be), then it’s also possible to gather information in real time. You apply rules to this data that when triggered allow you to intervene and help a learner. For example, if someone is clearly below an arbitrary level of performance on some task, an instructor or your learning software can provide remedial help.

To make this work, you do need a statistically valid sample as well as a willingness to prune outliers and reaccess the trigger points of rules.

Hey, if you walk into a bar a thousand times, you’re bound to gather some data!

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Example of this style used for fund raising Short or “mini” documentaries have been the stock-in-trade of the non profit and fund raising community for years. If you are going to ask for money then you have to tell a good story, connect emotionally and then ask. It’s an effective formula that we use often.

How can that help businesses? Well the answer turns out to be, that the effectiveness of storytelling makes it worth considering for business content and training. A number of recent studies and surveys reveal that the human mind is pretty much made for story telling. Stories reach a different part of the brain from normal “business” videos and are absorbed in a different, and more effective, way.

The Pacific Standard recently had a great article: “Your Brain on Story” – which you can read here. To quote the article and Ira Glass:

“The power of anecdote is so great that it has a momentum in and of itself.” Ira Glass contends, “no matter how boring the facts are,” with a well-told story, “you feel inherently as if you are on a train that has a destination.”

There’s no subject that cannot be told this way Real Cool Productions both enjoys making, and believes in, the effectiveness of this technique. We approach this type of work from a somewhat different angle than a regular corporate video. The goal here is to find the story and build a connection to your audience. This is a powerful approach that makes is easier to digest your message and is more likely to elicit the response you are seeking. They are also less exacting to make for you, your staff and others involved. We don’t have to rely upon exact verbiage, but rather use the narrative to carry the facts we want to convey.

You can make a video that repeats your key messages, crams in as many facts and is branded over and over again. Or you can try this approach and befriend and engage you audience rather than hard sell them. Your prospects and customers value their time and are allowing you to use some of it. It’s your responsibility to make that experience both good for them and worthwhile for your organization.

Please ask us about this technique and allow is to describe how it works in more detail. We would be delighted to show you how this works. Please request a free video assessment for more details, examples and a discussion about how to implement these techniques for your next project.

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